PI, family, estate, criminal, immigration, business. Each its own page, written like an attorney would talk, not a marketing intern.
Where they went to school. What they did before. What they specialize in. Real photos. The single biggest trust signal in legal.
Three fields. Doesn't feel like a lead trap. Routes to a real intake person, not an answering service.
If your jurisdiction allows it, named or anonymized. Numbers where you can. Plain English where you can't.
What's a retainer. How long does this take. What does it cost. The questions every prospective client wants answered before they call.
If you practice in two languages, the site does too. ADA-compliant by default. The boring credentials that win the call.
Hartwell & Reed Law is a sample build, not a real client.
Small-firm law buyers are stressed and suspicious of mills. Most small-firm sites look like a billboard: thin practice-area pages, stock gavel photos, and a lead-trap form that routes to an answering service.
Six practice-area pages, three attorney bios, free-consultation form with real intake routing, anonymized case results, and a bilingual toggle.
From $199 a month. 14 days to live. No setup fees, just your first month at signup. 25 monthly payments, then buy the site outright for $1,000 or stay on hosting for $49/month. Same deal for a plumber, a dentist, a lawyer. We don't price-gouge by trade.
Tell us your practice areas, your attorneys, and your jurisdiction. We'll quote your monthly in under 20 minutes.